Philips Bare
This spec project introduced the concepts of sustainability and packaging design through the design process of "right-sizing" over-packaged technology, incorporating systems thinking, efficiency, practicality, recycling, and marketing. The brief was to create a right-sized package and a new brand message for an over-packaged technology, in this case Philips earphones. The only material used for packaging was recycled paperboard, rejecting traditional materials like glue, plastic, and inks. The new package and brand message focused on:
- minimizing materials
- minimizing ink usage to maximize recyclability
- protecting the product
- designing for effective store display and shipping
- communicating the brand and showcasing the product
New branding was designed to represent the increased sustainability of the product packaging to consumers, to whom this could be an incentive for purchase.
Sample of in-store messaging that could be used to convey product information while maintaining the "Bare" branding.
The new packaging alongside the original. The product selected is the most basic pair of headphones offered by Philips. The redesign reflects this through its no-frills, straightforward aesthetic.
Simple external iconography showcases the product without using clear plastic windows.
The packaging was sealed by manual folding and tabbing rather than glue and tape
The laser cut design for the packaging uses perforation and shallow cuts to apply imagery, in place of traditional inks
